TikTok Marketing Complete Guide

Learn how to promote your brand on the fastest-growing app with our TikTok marketing guide!

TikTok is the fastest-growing social network in recent months, making it an essential tool for working on your company’s digital marketing and expanding your audience. Our guide explains what you need to know about the TikTok Marketing opportunity!

Learn how to market on TikTok to raise awareness of your brand and reach new audiences!

TikTok is becoming increasingly popular in Latin America, surpassing 100 million users. In addition, people who use the network tend to have strong consumer trends.

In this scenario, companies of all segments have realized that TikTok is a powerful channel for the implementation of digital marketing strategies, regardless of the market segment.

Today, TikTok’s focus goes beyond dynamic and fun dances and videos. It is also a strong channel for advertising and organic promotion of products and services, which has a great capacity to attract users and generate more and more reach.

To help you enter this universe, we created a complete guide on how to market on TikTok. We will talk about the social network’s features for businesses, explain its main advantages and share some recommendations for your success on the platform.

What is TikTok for Business?

To help entrepreneurs who want to do TikTok marketing, the tool created TikTok for Business, a platform that allows you to promote your brand and manage your ads.

With this resource, you can create ads with target audience segmentation, usage device, and demographics, among other features. In addition, the tool brings complete data in structured reports for companies that use the service.

TikTok for Business allows you to create ads in multiple formats, with a specialized video editing feature. Brands can invest in “in-feed” ads, which appear on users’ homepages, as well as “challenge” ads, which consist of challenges promoted by hashtags.

The possibilities of the tool are endless!

Why marketing on TikTok?

So, is it no longer enough to invest in more traditional networks, such as Instagram and Facebook?

The reality is that TikTok is growing a lot, reaching an audience that is not so easily found on other social networks.

The possibility of investing in a new audience is already a good reason to market on TikTok, but since we want to show you other benefits of this network, we list some essential reasons for you to be on TikTok as a brand.

One of the most downloaded apps in the world

In 2021, TikTok became the most downloaded app in the world, with more than 656 million downloads, according to a survey by Apptopia.

This fact alone qualifies Tiktok as one of the biggest marketing channels today, as it is extremely popular with different audiences, especially younger ones. Where to buy tiktok likes? You can visit their page to find additional tips and information.

Every brand needs to be where the people are. So, the visibility that TikTok gives you is one of the reasons you have to get started in this network.

Excellent results for a low cost

Another plus is the cost-effectiveness of advertising on TikTok, especially compared to other networks.

TikTok’s algorithm was created to provide a large reach, even for those who do not have many followers, which means that small accounts and content producers can also be successful on the network.

This provides a favorable environment for small businesses. Even if you invest little, you can get good results.